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YSE Beauty is New Skincare Line from Molly Sims and SOS Beauty

Six-product collection of “efficient solutions” addresses dark spots, hyperpigmentation, sun damage, photo-aging and acne scars.

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By: Christine Esposito

Editor-in-Chief

Model, actress, beauty podcaster entrepreneur Molly Sims has entered the skincare category as the founder and chief creative officer of YSE Beauty (pronounced “wise”). Sims is the host of the Lipstick on the Rim podcast. This experience—which included interviews with experts and trials of thousands of beauty products—reportedly informed her brand’s creation following two years of research and development. She worked with SOS Beauty, the Los Angeles-based brand incubator, to cre...

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